Supporting Australian athletes means more than just cheering them on during their competitions, it also means helping them create a personal brand among their fans and followers. By helping them create and cultivate relationships with their followers, they have a unique opportunity to create a passionate, engaged base which they can leverage off to further their success. Additionally, by providing access to networks, such as media contacts, sponsors and influencers, athletes have the opportunity to further their reach and maximize opportunities for career growth and advancement. With the right guidance and support, Australian athletes are capable of making an even bigger impact on the global stage.
We're excited to see you taking your sporting career to the next level and wanted to know how many followers you have on your socials/networks. We understand this gives you an incredible platform to reach an even bigger audience, and we want to give you the opportunity to capitalise on your success and increase your exposure even more. Could we discuss how you could take advantage of this platform to sells some of your custom branded products?
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We primarily look at sporting apparel for our athletes, but your imagination is the only thing holding you back and tailoring a product for your loyal fans. From hats to clothing, or any other accessories, we can assist you in building a marketable item that showcases your focus and determination and allow your following to demonstrate their support.
Use your socials
We all want to grow together. We will give you the tools to grow and / or expand your existing social networks and cast the net for more sales. This can include co-promotions with our other athletes and thus a wider market reach. A rising tide floats all boats and we are all in this together. Good To Go is a like-minded community, for the betterment of all involved.
Get paid out as orders come through
There is no minimum order quantity to speak of, however you have to be able to demonstrate that you have the reach to make it worth while for everyone involved. We initially trial all of our new onboards with a pre-sale only which allows for increased efficiency, no stock held on hand, and a total majority % cut paid once your initial promotion is completed - in full.
You should constantly be confirming your commitment to your respective discipline. It is recommended to write these down as you move through the questions to self assess your own motivations. Confirming your commitment should be conducted by asking yourself the following questions:
Why do I participate in this sport or activity? Understanding the underlying motivation for participating in a particular sport can help athletes reaffirm their commitment to it.
How important is this activity to me? Athletes need to assess how much of a priority their sport is in their lives, and whether they are willing to make the necessary sacrifices to continue pursuing it.
Am I willing to put in the necessary work to improve? Commitment requires dedication and hard work. Athletes should ask themselves whether they are willing to put in the effort to continually improve their skills and abilities.
Do I have a long-term plan for my sport? Having a clear plan for the future can help athletes stay committed to their sport. They should ask themselves whether they have set realistic goals and developed a plan to achieve them.
How do I handle setbacks and failures? Setbacks and failures are inevitable in any sport. Athletes should assess how they respond to these challenges and whether they are able to maintain their commitment to their sport despite setbacks. This is important because: It builds resilience: When athletes face setbacks and failures and are able to overcome them, it builds their resilience and mental toughness. This mental strength will help them to persevere through future challenges. It helps athletes learn from their mistakes: Setbacks and failures offer an opportunity for athletes to reflect on their performance and identify areas where they can improve. By learning from their mistakes, athletes can make adjustments to their training and strategy that will help them perform better in the future. It keeps athletes motivated: When athletes are able to overcome setbacks and failures, it can boost their motivation and drive to succeed. This can help them to stay committed to their sport and to continue to work hard towards their goals.
Now you have to ask yourself the same questions with regards to seeking this co-branding opportunity with GTG Gear. These questions will be considered when you apply, so please take notes.
Why am I seeking this branding partnership? Understanding you motivation for seeking out GTG Gear specifically will assist you in understanding if it is a good fit for you personally.
How important is this sponsorship to me? You will need to understand that there are people that will wish to say, "I had a go", because they want a story to tell themselves and others how they 'attempted' something. We want people that are not just attempting. We want warriors in their respective fields that only aim for dominance, that pick themselves up and dust themselves off, but most importantly, back themselves when the chips are down.
Am I willing to put in the necessary work? Commitment requires dedication and hard work. We reduce a lot of the friction involved with sponsorship including: sourcing, manufacturing, supply, storage and post, etc. We cannot replicate YOUR requirements to be: active in growing your brand, building your networks, being specific on what your design requirements are for your product(s), providing the appropriate information to tell your story, providing high-quality content including photos to demonstrate your skillset, etc. We want you to understand that this is YOUR brand that we are helping to build.
Do I have a long-term plan for my sponsorship? In many cases we see this as a great entry point for athletes to start the dialogue with much larger sponsors and GTG will always seek to pair corporate entities and make introductions as appropriate. You have put in the work and you have a story to tell, so identify a high-end sponsor that you would like to work with in the future, and start building your persona as such.
How do I handle setbacks and failures? How you handle these setbacks and failures in sport, will likely be how you face the same in life and in business. GTG is committed to assisting in achieving your branding and financial support goals, however you need to be active in your participation.
How can you handle setbacks and failures in a constructive way? :
Reframe setbacks and failures as opportunities for growth and learning.
Take responsibility for your performance and avoid making excuses.
Focus on the process, not just the outcome.
Seek feedback from coaches and teammates.
Maintain a positive attitude and mindset.
Set new goals and create a plan to achieve them.
How it works:
We are aiming for long-term relationships with the people we partner with. We truly don't mind if you are just starting out, but you must be able to prove your commitment to us, so that we have a reciprocal relationship with you. We do act as a rough guide that an applicant should have at least 1k followers on social media, however if you are determined and can prove it, we are more than happy to help build with you along the way. On your journey with other sponsors this will also be the case and the fit between the two entities needs to ensure that both are getting something out of the relationship.
In the first instance we would ask that the following email be sent through our online form, so as to assess your application.
Dear GTG Gear Sponsorship Team,
I am [insert your name], a dedicated athlete in [insert your sport]. I am reaching out to inquire about the possibility of securing a sponsorship with GTG Gear. I believe that I could be a valuable asset to your brand and that a partnership would be mutually beneficial.
How long have you been competing in your sport and what accomplishments have you achieved?
What is your current training regimen and what are your upcoming competition goals?
How would a sponsorship with GTG Gear help you to achieve your goals and why GTG specifically as a brand partner? Feel free to identify financial goals or targets too. It's important to know how your funds will be used as that tells the story to your potential customers.
What makes you stand out from other athletes in your sport and why do you think you would be a good fit for GTG Gear?
How many social media followers do you have on each platform, and what is your engagement rate?
How do you typically engage with your followers on social media, and what type of content do you usually share?
How do you see yourself promoting GTG Gear on social media and beyond, and what unique ideas do you have for collaboration?
Can you provide any examples of previous sponsorships or collaborations you have had with other brands?
Thank you for considering my application for sponsorship with GTG Gear. I look forward to the opportunity to discuss my application further and explore how we could work together.
Sincerely, [Insert your name]
Best Contact Details
The initial application review is the first stage of the sponsorship review process. It typically involves a review of the athlete's initial application, which may include a resume, cover letter, or application form. During this stage, the sponsorship team will evaluate the athlete's basic eligibility for sponsorship based on a set of criteria that are specific to the brand and the sport. This may include:
If the athlete meets the initial criteria, they will move on to the next stage of the review process.
The further evaluation stage is a more in-depth assessment of the athlete's potential as a brand ambassador. It typically involves a more detailed review of the athlete's performance, social media presence, and any additional materials provided by the athlete. During this stage, the sponsorship team may:
The further evaluation stage is designed to help the sponsorship team make a more informed decision about whether the athlete is a good fit for the brand and whether the partnership is likely to be successful.
If the athlete passes the further evaluation stage, they will move on to the contract negotiation stage, where the terms of the sponsorship will be discussed and finalised.
If a member is successful in their application they will be advised by our sponsorship team directly.
Contract Negotiation: If the athlete passes the initial evaluation and further evaluation stages, the sponsorship team may begin negotiating a sponsorship contract with the athlete. This may include discussing the terms of the sponsorship (such as the length of the partnership, the level of compensation, and any specific promotion or marketing activities the athlete will undertake), as well as the rights and responsibilities of both the athlete and the brand. The primary element of this agreement is agreement for the use of intellectual property by GTG Gear, on behalf of the Athlete to promote their
Execution: Once the contract is finalised and signed, the athlete and the brand will begin working together on the agreed-upon promotion and marketing activities.
If you are not successful you will be advised of the reasons why, and areas of improvement to focus on prior to another application. We understand that this may not be a pleasant experience for some, however we will always ensure the receipt of such news is conducted in a professional and constructive manner so as to better inform you for future applications or alternate sponsorship.
Once the contract has been finalized, the athlete and the brand will work together to develop a marketing plan for the sponsorship. This may include creating social media posts, videos, or other content that promote the brand, as well as participating in events or other activities that raise the athlete's profile and increase exposure for the brand.
As part of the sponsorship, the brand may provide the athlete with gear and other resources to support their training and performance. This may include equipment, apparel, supplements, or other products that are relevant to the athlete's sport or training regimen.
Once the marketing plan has been developed, the athlete will begin promoting and marketing the brand through their social media channels, website, and other platforms. The athlete may also participate in events or other activities that raise awareness of the brand and its products.
Throughout the sponsorship period, the Athlete and the brand will maintain ongoing communication to ensure that the partnership is successful. This may include regular check-ins, updates on marketing activities and performance, and feedback on how to improve the partnership.
Overall, the execution process for a co-branding sponsorship is designed to maximize the benefits for both the Athlete and the brand. By working together to develop a marketing plan and promoting the brand through various channels, the athlete can increase their exposure and reach new audiences, while the brand can increase its visibility and awareness in the market.
Determine your product specifications: Before we start looking for suppliers to make samples, you should have a clear understanding of the exact specifications for your product, such as the dimensions, materials, colors, and any other important features. This includes the provision of any high res images needed of logos and / or designs that you require.
Find & Contact potential suppliers: We take care of this on your behalf. If we decide to move forward there may be a nominal fee to provide these samples on your behalf.
Produce Sample: Depending on item type, samples will normally take between 2-4 weeks to receive and evaluate.
Evaluate samples: Once we receive the samples, we carefully evaluate them to ensure they meet your specifications and quality standards. This is also a good time to provide feedback to the supplier if any changes are needed.
Negotiate and finalise production: After you have evaluated the samples, we negotiate with the supplier to finalise the production agreement. This should include details such as pricing, timelines, and quality control measures.
Begin mass production: Initially we will look to do a 'Pre-Sale' on all new items. This means that we place a 2 week window on focussing our social media marketing to friends, family, social media networks to glean as many sales as possible for you. Once we have finalised the 'Pre-Sale', we begin mass production.
There is no one-size-fits-all social media strategy for generating sales, as the best approach will depend on factors such as your target audience, product or service offering, and business goals. Don't worry... We will help you through this...However, there are some proven social media strategies that can help you generate sales:
Maximise our influencer marketing: Partner with other GTG influencers who have a large following in your niche market. Influencers can help promote your product or service to their followers, driving sales and increasing brand awareness.
Offer exclusive discounts and promotions: Provide exclusive discounts or promotional offers to your social media followers. This can help incentivise people to make a purchase and can also help grow your social media following.
Run social media ads: Use social media advertising to target specific audiences with tailored messaging and creative. This can be a cost-effective way to generate sales and drive traffic to your page.
Host giveaways and contests: Running social media giveaways and contests can help increase engagement and drive sales. Consider partnering with other brands to create a collaborative giveaway or contest. We can assist with this too, and look to pair you with ambassadors to grow your following in the first instance, create urgency in your upcoming items, then capitalise on your reach.
Encourage user-generated content: Encourage your followers to share their experiences with your product or service on social media using a specific hashtag. This can help increase brand awareness and drive sales, as people are more likely to trust recommendations from their peers. Getting people to wear your gear and providing them with incentive to do so is a great method in achieving two way engagement.
Leverage referral programs: Implement a referral program that rewards customers for referring new business to you and GTG. This can help increase customer loyalty and drive sales through word-of-mouth marketing.
It’s important to have a comprehensive plan in place that includes multiple channels and tactics to effectively reach and convert your target audience.
If you're looking for a marketing and promotion plan for your new sales item, that will be used for sponsorship, here are some steps you can take (we will help you through all of this too):
Define your target audience: Identify the demographic of people who are most likely to purchase and wear your clothing item. This could be based on factors such as age, gender, interests, and lifestyle - and mostly attainable readily through instagram and other social media analytics.
Develop your brand story: Create a compelling brand story that communicates your values and mission, and showcases how your item will make a difference in the lives of those who wear it, but more importantly how it will help you and your goals. This will be critical for building awareness and generating interest in your product.
Build a social media presence: Create a strong social media presence on platforms such as Instagram and Facebook. Use visually appealing content to showcase your clothing item, and leverage targeted advertising to reach your target audience. We can assist you with social media management as well.
Partner with influencers: Collaborate with influencers and bloggers who align with your brand values and target audience. This will help increase your reach and credibility, and generate buzz around your clothing item.
Host fundraising events: Host fundraising events, such as fashion shows or charity events, to showcase your passion and generate awareness and interest. These events can be used to raise funds for your cause, which will help attract people who are passionate about making a difference with you as the hero.
Leverage corporate sponsorships: Look for opportunities to partner with corporate sponsors who align with your brand values and target audience. This will help increase your exposure and generate funds to support your cause.
Implement a referral program: Implement a referral program that rewards customers for referring others to your clothing item. This will help generate word-of-mouth marketing and drive sales.
Remember, the key to a successful marketing and promotion plan is to be consistent, authentic, and intentional. By leveraging a mix of channels and tactics, you can build awareness, generate interest, and ultimately drive sales for your clothing item.
"So grateful to have this opportunity and receive your support, GTG has made it easier for me to focus on my training, whilst increasing my income to chase my dreams."
Justine Frost, Brisbane
Australian Champion
"This will help me get to the World Championships, thank YOU and Good To Go."
Samuel Wride, Melbourne
Australian Champion
""I wish I had known about this brand and service earlier, looking forward to being part of the team"
Dale Thorson, Hervey Bay
World Record Holder
"Graceful excellence terminated led. Result either design saw she esteem."
John Smith, Sydney
"Graceful excellence terminated led. Result either design saw she esteem."
John Smith, Sydney
GTG GEAR
Are you an athlete looking to take your brand to the next level? Look no further than becoming a Good to Go ambassador! Our team is dedicated to helping athletes like you grow your business and achieve your goals. As an ambassador, you'll receive exclusive access to our marketing resources, industry insights, and support from our experienced team. Together, we can build your brand and take your career to new heights. Ready to join the Good to Go team? Fill out the form on our website today and take the first step towards success!